Business expansion strategy in Asian markets, eCommerce and digital marketing, distribution channel development in Greater China, Hong Kong direct investment promotion.

Fernando de la Cal is the representative of InvestHK in different countries in Europe, including Spain. The main goal of this government agency is to work with foreign SMEs and multinationals that wish to set up an office – or expand their existing business – in Hong Kong.

Fernando has over 14 years management experience in multinational organizations operating in Asian markets.