Marcel Fix is Head of Sales for Germany and Austria at Ascom and has in-depth knowledge of the German and Austrian healthcare markets. He is responsible for developing and implementing sales strategies with a clear focus on growth, combining a technical understanding with a keen insight into customer requirements and business processes. His key areas of focus are business development, key account management at decision-maker level, and go-to-market, where he translates market opportunities into concrete offers and campaigns. As a leader, he establishes performance-oriented structures, develops teams and changes mindsets. Even in complex decision-making processes, he interacts confidently with customers, partners and internal stakeholders. In addition, he is the founder of M3Connect GmbH, works as a freelance sales coach and advises companies on digitalisation and software projects.